MFW Review Article

'Reminiscing the Highlights of Milan Fashion Week'. Published by Modic Magazine

YEAR: 2022

CLIENTS: FFFACE.ME, ANNAKIKI, MÜNN; MODIC MAGAZINE

ROLE: PR, WRITING & FASHION REPORTING

“FFFACE.ME X FINCH PRESENTED A DIGITALIZED CLOTHING COLLECTION

Giving form to the contemporary aspiration of bridging the virtual universe with the tangible world, the Metamarketing Agency FFFACE.ME teamed up with the clothing label FINCH into creating garments that are literally leading a ‘double life’. (…)

ANNAKIKI SHOWED THE SS23 COLLECTION: ‘DIMENSION BREAKER’

For the new SS23 collection, “Dimension Breaker,” designer AnnaYang was inspired by fractal art in British Director Nic Stacey’s documentary, “The Secret Life of Chaos,” which explains the theory of chaos and the study of chaotic dynamic systems behavior. This theory can be compared to the universe’s origin for the ancient Greek philosophers. Chaos does not imply disorder; chaos implies order, and chaos can occur in an ordered process. Chaos theory reveals the essential laws of life and the workings of the universe. (…)

MÜNN PRESENTED THE SS23 COLLECTION

South Korean brand MÜNN returned to Milan Fashion Week with a new collection of creative deconstructions, reimagining fitting, design and usage through styling and conceptualization. Under the direction of Hyun-Min Han, the brand manages to fall into the lines of both delicate and experimental compositions, using eco-friendly fabrics and emerging as highly contemporary and conscious. The newest collection is inspired by K-Pop culture and by the Gen MZ (the demographic merging Millennials and Gen Z).”

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