PERFORMANCE for pre-loved luxury platform
FASHION SHOW AT FEERIC FASHION WEEK, "THE GREATEST FASHION WEEK IN EASTERN EUROPE"
ROLE: Creative Direction, Styling, Brand’s Production and PR
CLIENT: Dressingz (luxury re-sell platform)
YEAR: 2022
The show received the most national and international press coverage, leading to editorial features and mentions in Vogue Italia, Schön! Magazine, Kaltblut Magazine, Fashion Week Online, PAP Magazine, Kreep Magazine, 33 Magazine, Modic Magazine, FPM, A’List Magazine & more
CONCEPT: models opened the show wearing improper stylings; while advancing on the catwalk, every model started taking off the unsuited pieces, while choosing and picking up substitutes from the items left out by the previous models, on the catwalk; gradually assembling the final looks, the animated exchange of clothes outlined a live performance of RE-styling & RE-loving, the core of a pre-loved fashion community.